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To: Loblaws Board of Directors

Tell Loblaws: Reinstate "Hero Pay" For Frontline Workers

Reinstate the $2/hr "hero pay" for frontline workers immediately and for the duration of the COVID crisis

Why is this important?

The pandemic has laid bare exactly who the truly essential workers are. While many well-paid workers work from their homes, it is the bravery and determination of front-line workers that are keeping our nation moving through the pandemic.

That includes grocery store workers, many of whom make barely above minimum wage.

At the start of the pandemic, Loblaws guaranteed those workers a $2/hr increase in "hero pay" - a modest increase for people who are literally putting their lives on the line so that we can eat.

But Loblaw's cancelled the hero pay when cases declined over the summer of 2021.

Now, we face an overwhelming wave of a dangerous new variant, and cases are reaching new heights never before seen in Canada - but not only has Loblaw's refused to reinstate the hero pay, they've instead chosen to increase the amount of money going to their wealthiest shareholders through dividends, and reward their CEOs with bonuses.

It couldn't be clearer: Loblaws executives call the work essential but treat the workers as expendable.

Call out their greed and demand better. Sign your name to demand Loblaw's reinstate hero pay immediately for the essential heroes keeping food on our tables.


2021-01-03 21:17:29 -0500

20,000 signatures reached

2020-12-01 20:51:32 -0500

10,000 signatures reached

2020-12-01 17:41:59 -0500

5,000 signatures reached

2020-11-30 22:25:19 -0500

1,000 signatures reached

2020-11-29 18:14:00 -0500

500 signatures reached

2020-11-26 08:54:15 -0500

100 signatures reached

2020-11-25 20:27:22 -0500

50 signatures reached

2020-11-25 19:07:12 -0500

25 signatures reached

2020-11-25 18:35:55 -0500

10 signatures reached