1,000 signatures reached
To: Elías Díaz Sesé, EVP, President of Tim Hortons Brand
Dear Tim Hortons, we want coffee not climate change
This campaign has ended.
We call on you to end your advertising partnership with Enbridge Inc.
Enbridge is a corporation that has lost the trust of Canadians by trying to push through a pipeline and tanker project widely opposed by local communities in BC, First Nations, experts and even Christy Clark, the Premier of BC.
As Canadians, we hold Tim Hortons dear to our hearts, and that’s why we are appalled by your partnership with Enbridge Inc. You are using the trust we have put in you to promote a company, and ultimately a project, that has clearly lost the confidence of people in BC and all across Canada.
We want Timbits® and honey crullers with our coffees, not bitumen and climate change.
Why is this important?
As Enbridge’s PR team has stated:
“In just over half a century, the Tim Hortons double-double has managed to join the moose, the lacrosse stick, poutine, the Robertson screwdriver, the beaver, and Bob Cole’s Saturday-night shinny serenades in the pantheon of classic Canadiana.”[1]
Being part of the “pantheon of classic Canadiana” comes with great responsibility. Tim Hortons is part of our daily life across Canada. They sponsor our hockey teams, they get us our daily breakfast and our coffee, and they send our children to camp every summer.
For many, Tim Hortons is a symbol of what it means to be Canadian, and over the past 5 years one thing has become clear - Canadians have rejected the expansion of pipelines and tankers on our communities. [2] We love our Iced Capps™ but we love the polar ice caps more.
From BC to Nova Scotia, communities have opposed the expansion of the fossil fuel infrastructure that will put our communities our risk and our climate in the path of runaway climate change.
If Tim Hortons is to maintain the trust they have with Canadians, they must end their advertising partnership with Enbridge Inc.
Sources:
1. Fuelling quality of life . . . and that morning java break http://blog.enbridge.com/2015/May/Tim-Hortons-Tims-TV-network.aspx
2. 61% of Canadians say protecting the climate more important than pipelines and tarsands http://climateactionnetwork.ca/2015/04/07/61-of-canadians-say-protecting-the-climate-more-important-than-pipelines-and-tarsands/